Then I must appologize for coming across as a biggoted ass, because I'm certainly not, and that was most certainly not my intent. I was simply trying to find something tangible -- beyond an age/sex demographic -- to aim for. After all, what does "middle aged woman" mean, anyway? As far as target preference is concerned, I'd only rather develop contemplative puzzle games simply because those are the games that I enjoy. While I'd obviously feel more "at home" with that audience, I definitely don't have anything against the casual audience, and I'm very greatful that I'll have the opportunity to touch someone -- anyone's -- life. EDIT: I just read my post right after Fabio's, and I did sound like I was "better" than the casual demographic, and I appologize. What I meant by, "I have the capacity for much greater," was that I know I have a passion for another facet of this industry that will really bring out the best in me, and the casual gamespace just isn't that facet.