From gi.biz: "According to figures released by the ESA, the crowds spent almost $40 million over the course of the event, and booked an estimated 30,000 hotel rooms. " Still never been, utter waste of money. The need to spend thousands of pounds and travel thousands of mile just to meet someone face to face is way beyond me. Don't have much use for rushed out demos either. In fact the only thing E3 does for me is fuck up a fortnight of normal business because you can't reach anyone - they're too busy preparing to be reached somewhere else. Humbug I say. Humbug.