Very interesting. I lowered all my casual game prices back when Reflexive was bought by Amazon and they dropped all the prices to $9.95 or less. Then BFG started the whole $6.99 thing, although they are trying to raise the price of games again with Collector's Editions. I sell mine at $9.95 for newer games and $6.95 for older ones. My games aren't niche so this made sense back then but it's interesting to see Jeff caving (slightly) to the public perception of what an indie game should cost due to Steam and of course iOS.