Spam or Marketing Campaign?

Discussion in 'Indie Related Chat' started by ManuelMarino, Feb 28, 2006.

  1. ManuelMarino

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    Hello, Gabriel Gambetta pointed me toward this thread:

    http://forums.indiegamer.com/showthread.php?t=6201

    I am very surprised. Lately I hired a marketing expert to begin a targeted advertising campaign and I AM PAYING HIM A LOT OF MONEY.

    After having a discussion with him, I decided to FIRE HIM and ask another person to do his job in a better way.

    About our prices, if you think they are high, please read this email I received from Gabriel himself:

    ------------------------------------------
    This is an excerpt from a (p)review of Pirate Poppers :

    It would be remiss not to mention the game’s extraordinary production values. From the orchestrated music soundtrack (one of the best we’ve heard in a long time) to the gorgeous graphics to the high-quality sound effects, Pirate Poppers is a treat for the senses. Oh, and wait until you get a load of the exploding ball power-up that blasts everything in sight, leaving the screen shaking and your speakers rumbling!

    Beta test also indicates players really like your music. Congratulations for a job well done!
    -------------------------------------------

    I think the excerpt says it all. Marino Sounds is a very professional studio and we bring best Los Angeles studios techniques used in Hollywood movies into lower budget projects. This means you can have impressive quality music and sounds when a Los Angeles studio would ask 50 times our prices for the same quality.

    What are OUR GOALS? as stated in our "about us section":

    To create high quality productions for our customers without the expensive budgets that such quality works require. How we can do that? Quality is obtained through passion, skill and inspiration. It is not only technical work, but also a highly creative process. This applies to both the soundtracks and sound effects. (Very good original sound effects require the sound designer to be highly creative and resourceful. This is a natural talent that not everybody can learn).Marino Sounds is more than a studio. It is a mission, a passion, and a cocktail of enthusiasm mixed with talent. Our ambition is to bring audio quality to a whole new level and provide such quality for all projects, no matter how big or small. Every project is important to us, and no effort will be spared in delivering quality work!

    I think also INDIES deserve QUALITY. If you don't think so, I don't mind, but I'll continue with my goals, delivering Hollywood quality works for all projects, no matter how big or small.
     
  2. solid

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    Hey everyone,

    I just want to say that we found out about MarinoSounds through a thread on the GarageGames forums last fall. After listening to the demo reels, we decided to go with that studio to create the soundtrack for our game Nuclear Nightmare. We now have 6 high quality tracks as well as some smaller action loops.

    If we never saw that thread but instead found out about them through that "spam" email, we probably still would've went with them after listening to the high quality demo reels. I believe there is a major difference between the daily spam emails received for viagra, medicine, oem software, etc and this email.

    We have already received about 7 emails over the past months from 3D modelers trying to get some business. I don't consider that spam. We're currently looking for modelers. Anyway, that's just my opinion.

    Nick
     
  3. Andy

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    So, should we expect another spam attack from new one onto our email inboxes Manuel?

    I've got two your spam emails onto my different accounts. And this is after we had pretty detailed discussion with you personally long time ago.

    REM: I'm not going to defend you again in further such threads about your marketing. ;)
     
  4. ManuelMarino

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    No... SPAM is useless email. A business proposal is something different. Is something useful.

    Also, SPAM is a continuous email attack ;) while a business proposal is a one time email sent to specific persons that could benefit from the proposal.

    Please let's not confuse the two things.
     
  5. BarrySlisk

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    I thought that was "flooding"?

    Spam is just mails sent to a lot of people who did not ask for it.

    But Flood-Spam, now thats mean stuff :)
     
  6. revve

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    In my mind, Spam is a synonym for "Unsolicited Commercial E-Mail" which pretty much means even a single message you get asking you to buy something, when you didn't contact them to send it to you first.

    Think of it. If everybody sent just one message to everybody else......
     
  7. ManuelMarino

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    But this way companies could never contact each other to make business together because "everything" would be spam.

    No, I think that business proposals made through email are a great resource for small companies to contact other companies and considering this spam would ruin a very effective way for companies to meet and partnership to achieve common goals.
     
  8. turbo

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    I would never do business with a company who spammed me especially through a forum. And spam, to me, is any kind of unsolicited email especially when using an email list. That goes straight into my trash.

    Unless contact is individually customized to me and comes from a recommended source through another contact I have no time for it and put it in the 'not worth viewing' category.
     
  9. Nexic

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    The first time I got your AD Marino I didn't think it was spam, but after the 3rd I started to get annoyed. Hopefully the new guy will be better.
     
  10. Andy

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    Yes. Please count me with this one as well.
    I've already knew about your services Maneul - could you please clean out all my emails from your lists. I'm more than enough with Viagra etc...

    Thanks in advance,
     
  11. ManuelMarino

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    Ciao Andy, your reply is so funny that one of my customers (a real professional, and sorry, I won't say the name) said:

    Hi Manuel,

    Won't let me post for 48 hours. Looks like you've encountered nasty people who will forever remain amateurs!
     
  12. Arkadesh

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    Well, actually this "funny" attitude is law in some countries - ie Poland. You can get fined here if you send unsolicited marketing emails.

    cheers,
    Arkadesh
     
  13. ManuelMarino

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    Business proposals are different. It's not spam. I receive tons of emails from people interested to work in the music industry, is it spam? I receive tons of emails of people interested to work in the videogames industry, is it spam?

    If every business/proposal/request/introduction email is spam, then we can uninstall our mail software and stop paying our internet connection. Hey, welcome to this crazy world!

    Thanks god there are people that can understand the difference between spam, and the rest.
     
  14. turbo

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    as it should be.
     
  15. Sharpfish

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    I think sending out a few mails is one thing, but to argue the semantics of what is or isn't spam from the standpoint of someone who has sent spam is ridiculous.

    Manuel > I got your mailout also, to be fair I have had OTHERS that have come from this forum, or from gather emails from this forum (ie to my hotmail) and they have all been audio guys, what is it with them? ;)

    Anyway as I said in the other thread I had no problem with that ONE email, I quickly binned it and paid it no mind which is just standard these days. If it doesn't adress ME personally and get to the point quickly then it's gone as I have far too much to sort through.

    Getting back to spam semantics. what I got from you was business related. You hoped to gain custom from it, which in turn means money. Therefore you sent *unsolicited* emails (or rather the person you employed did) to get business.. *SPAM*!. Whether you accept it as spam or not, to most people out there we class it as spam and that's the problem. There must be better ways of advertising. I imagine all this has done is put people off from considering using you.

    Note I think you a professional music maker and you have obviously done great work for others on here, no slur on your good name at all - just please don't send me unsolicited emails without even finding out if I am a musician myself or not.

    I would never have said anything had I not seen the way you have responded in this thread - and posting that quote from an email about this thread from a "supporter" who can't post for 48 hours is not putting you in a good light.

    I think the fact that some guys have hired you and promoted you in the other thread is far more positive advertising/word of mouth than you can get from sending out spam-shots.

    I am certain you would not like everyone on this forum to send unsolicited emails every time they release a game, update, preview or whatever - it would be chaos. You can not have one "rule" for one and another for the rest.
     
  16. ManuelMarino

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    Well, your reply seems very reasonable. Any hints then how to manage a marketing campaign without sending emails... or sending emails, but... how? and in which way? You seem the most wise here so I would really know your opinions on this.
     
  17. Vorax

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    Quoting to stress Sharpfish's excellent point. I too got email, and I too consider it unsolicited spam.
     
  18. Vorax

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    Purchasing advertising space on Indie game related sites such as GameTunnel would be a start. We all visit GameTunnel. GameDev.net would be another.
     
  19. ManuelMarino

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    Very interesting, thanks!

    Well, any other hints?
     
  20. bluejay

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    great way to drum up good will dude... :rolleyes:
     

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