1) Zynga has threatened to leave Facebook in two weeks and start their own platform due to Facebook's crushing of the viral channels and complete neglect of the App Platform. What does this mean for smaller developers? 2) Virality seems to be mostly dead (meaning a k-factor glass-ceilinged at around .5 in almost all cases). What does this mean for small developers? 3) Just what exactly is a good ARPU? 4) Facebook's ad network has claimed that CPMs will receive less clicks and CPCs will soon receive more. What does this mean for user acquisition? 5) Will Facebook enforce credits on all apps, ensuring a 30% cut across the board? 6) Combining a possibly increasing cost of ad-based user acquisition and a lowering of virality and a lowered margin from Facebook credits, what exactly is in store for a small developer do? 7) The world is ending, and developing $3.99 downloadable games is the best business model?