Reflexive/Amazon new pricing results

Discussion in 'Indie Business' started by Jack Norton, Feb 25, 2009.

  1. Jack Norton

    Indie Author

    Joined:
    Jul 28, 2004
    Messages:
    5,130
    Likes Received:
    0
    With only 3 days left to this month, I think I can share my results of this new pricing.
    Of course I can't post the figures, but I can say by which percentage the new pricing has affected my AFFILIATE sales only:
    from january 2009 to february 2009, so far, I experienced about -60% less revenues. Total sales are higher by small percentage but since price is half, the revenues are much lower.
    Even with an optimistic estimate, if this month had 30 days, I could maybe reach -50% of revenues.

    To be fair I need to add: this month has been bad for my direct sales too, even if not so bad.

    I know several other affiliate/developers that had similar results, or even worse than mine. But I invite everyone who wants to post here and share their results, so it doesn't seem a personal attack to Reflexive / Amazon because it isn't :eek:

    My only goal is to demonstrate that low pricing is good for developers for time limited deals and not as a permanent solution.
     
  2. Desktop Gaming

    Moderator Original Member Indie Author

    Joined:
    Feb 24, 2005
    Messages:
    2,296
    Likes Received:
    12
    I've noticed an improvement but my site also relaunched in February, so I don't know how much of the improvement I can attribute to the price shift alone.

    My sales figures are so low anyway that I can't say with any certainty that its the start of a new trend. I'm looking at it as a 'spike' at the moment. We'll see what happens through March.
     
  3. Escapee

    Original Member

    Joined:
    Jun 8, 2005
    Messages:
    740
    Likes Received:
    0
    Almost same here Jack,

    Comparison between January and February 09

    After change effect
    1) Average sales(Reflexive) revenue per day down by 30-35%

    2) Average download per day declines by 10-15% as hundreds of game titles were shifted to other programs.

    3) Conversion rate up by 50%.

    Price change (ie 6.99) is a big factor for the drop of average sales revenue(Reflexive)/day.

    I miss the good time :)
     
    #3 Escapee, Feb 25, 2009
    Last edited: Feb 25, 2009
  4. princec

    Indie Author

    Joined:
    Jul 27, 2004
    Messages:
    4,873
    Likes Received:
    0
    Don't worry about it all too much... I strongly suspect Reflexive will notice their massive decrease in revenues after a few months and do something about it to get them back on track.

    Cas :)
     
  5. Dark Octave

    Dark Octave New Member

    Joined:
    Jan 6, 2009
    Messages:
    75
    Likes Received:
    0
    Yeah, like further increase their percentage and lower developers.

    Sounds about on par with their strategy so far.
     
  6. hippocoder

    Indie Author

    Joined:
    Mar 18, 2008
    Messages:
    591
    Likes Received:
    0
    Well we're not stupid people. If they want to shaft us, we'll move on.
     
  7. Maupin

    Original Member

    Joined:
    Jun 28, 2006
    Messages:
    1,183
    Likes Received:
    0
    I'll post numbers at the end of the month, but so far it looks like I'll match or slightly increase my revenue compared to January. With three days left to go, number of sales this month are 172% of what they were in January, revenue is 92%.
     
  8. princec

    Indie Author

    Joined:
    Jul 27, 2004
    Messages:
    4,873
    Likes Received:
    0
    Reflexive won't shaft their vendors.

    Cas :)
     
  9. DFG

    DFG
    Original Member

    Joined:
    Oct 14, 2004
    Messages:
    547
    Likes Received:
    1
    Similar trends on the titles we have tested but I am going to give it some more time. You can do all kinds of things to make conversion rates jump but this really isn't the metric we are all in business for.
     
  10. Executrix

    Executrix New Member

    Joined:
    Jan 5, 2009
    Messages:
    104
    Likes Received:
    0
    Remember that Reflexive was bought out, they don't have to care about sales anymore, they just must do their new master's bidding.
     
  11. Desktop Gaming

    Moderator Original Member Indie Author

    Joined:
    Feb 24, 2005
    Messages:
    2,296
    Likes Received:
    12
    You might want to consider that several of Reflexive's staff are frequent visitors to this forum before you go speaking on their behalf.
     
  12. Maupin

    Original Member

    Joined:
    Jun 28, 2006
    Messages:
    1,183
    Likes Received:
    0
    Was thinking something similar, especially in regards to Dark Octave's comment.
     
  13. JGOware

    Indie Author

    Joined:
    Aug 22, 2007
    Messages:
    1,578
    Likes Received:
    0
    I still wonder what's more important in the long run for amazon, the "Amazon Casual Games" branding or the "Reflexive" branding for casual games? Will they both live in harmony forever?
     
  14. Warlock

    Original Member

    Joined:
    Apr 21, 2006
    Messages:
    6
    Likes Received:
    0
    The same things.
    As affiliate revenue ~ -50%
    As developer revenue ~ -50%
     
  15. princec

    Indie Author

    Joined:
    Jul 27, 2004
    Messages:
    4,873
    Likes Received:
    0
    There's no way James or Russell or anyone else at Reflexive will be happy to watch it turn to shit. If it doesn't start making more money they'll change it, simple as that.

    Cas :)
     
  16. Pyabo

    Original Member

    Joined:
    Jul 27, 2004
    Messages:
    1,315
    Likes Received:
    0
    Slight derailment of thread, but... does anyone else think Amazon's game "store" is a steaming pile? It is just really no good... compare it to a site like Big Fish where they are all about converting eyeballs into sales. They don't even show you screenshots unless you click on the "show all images" link below the title picture.

    Works for books... video games? Not so much. I'm willing to bet they're not exactly overflowing with sales. I'm sure it made sense to slot this product into their software the same way everything else is sold, but it just seems so sterile to me. Good thing Reflexive's main site is still around.

    To be fair, maybe I'm just used to drowning in graphics on Big Fish's site, or being accosted by screenshots as soon as I click a game link... I certainly do a lot of book shopping on Amazon and I think it's fine there.
     
  17. Andrej Vojtas

    Andrej Vojtas New Member

    Joined:
    Jan 9, 2009
    Messages:
    354
    Likes Received:
    2
    I wondered about the difference between paying on indie sites and Amazon: ease of checkout, perceived security.

    With lower prices they go for impulse buying. Lower prices and impulse buying work well on one click checkout platforms (iPhone, XBLA, Steam,...) As far as I know it's extremely easy to checkout for Amazon existing customers.

    It could happen Amazon/Reflexive sell well and make more money with the lower price level and affiliate sites with complicated checkouts and lower perceived security don't.

    Anyone has a statistics about how many people actually click the Buy button and then give up on filling in the forms?
     
  18. Jack Norton

    Indie Author

    Joined:
    Jul 28, 2004
    Messages:
    5,130
    Likes Received:
    0
    Yes, that's why I made this thread. So far only BMT is working on that (no surprise, since the other vendors really doesn't seem much interested in listening to any kind of suggestions).
     
  19. Indiepath

    Indiepath New Member

    Joined:
    Aug 22, 2004
    Messages:
    999
    Likes Received:
    0
    Wrong forum .. sorry
     
  20. amaranth

    Original Member

    Joined:
    Jan 25, 2005
    Messages:
    471
    Likes Received:
    7
    I wonder... have the cookies changed at all? Are they only being recognized through Reflexive sales and not through Amazon sales?
     

Share This Page

  • About Indie Gamer

    When the original Dexterity Forums closed in 2004, Indie Gamer was born and a diverse community has grown out of a passion for creating great games. Here you will find over 10 years of in-depth discussion on game design, the business of game development, and marketing/sales. Indie Gamer also provides a friendly place to meet up with other Developers, Artists, Composers and Writers.
  • Buy us a beer!

    Indie Gamer is delicately held together by a single poor bastard who thankfully gets help from various community volunteers. If you frequent this site or have found value in something you've learned here, help keep the site running by donating a few dollars (for beer of course)!

    Sure, I'll Buy You a Beer