Press Release Suggestions?

Discussion in 'Indie Business' started by gramgamer, Mar 5, 2013.

  1. gramgamer

    gramgamer New Member

    Joined:
    Mar 1, 2013
    Messages:
    3
    Likes Received:
    0
    Hi all,

    My friends and I are about to finish our first casual indie game. I'm looking for some advice on how to do press releases. Do you think it's worthwhile? Any suggestions on websites to use? I've heard about prmac.com but that's about it.

    Thanks all
     
  2. HarryBalls

    HarryBalls New Member

    Joined:
    Jul 19, 2007
    Messages:
    300
    Likes Received:
    0
    You may want to include the following information in your release:

    1. Game Name and Game Dev's name and contact info.
    2. Game Description- focus on the game mechanics, features and most importantly what makes the game unique. Why should someone buy it?
    3. Links to screenshots,
    4. the game's web site
    5. Purchase links,
    6. download links,
    7. video game trailer

    Press Release Distribution - Gamespress (free service, Prmac (for Mac/ios titles only $20 per send I think), and Game Release also not free.
     
  3. Stropp

    Stropp New Member

    Joined:
    Jun 25, 2008
    Messages:
    121
    Likes Received:
    0
    Do a search for press releases by big game developers. There are plenty. Don't stop at one or two. In fact also look at press releases by other companies, they don't even have t be software related.

    Study them. Look at the layout, the grammar, and the content. Compare the differences between them.

    Create a template. Then write your own release.

    Check it. Have other people check it. Leave it for a week or two and then check it again.

    You won't have too many opportunities to make a first impression, make sure that impression is as good as it can be.
     
  4. gramgamer

    gramgamer New Member

    Joined:
    Mar 1, 2013
    Messages:
    3
    Likes Received:
    0
    Appreciate the input guys. Will follow both suggestions.
     

Share This Page

  • About Indie Gamer

    When the original Dexterity Forums closed in 2004, Indie Gamer was born and a diverse community has grown out of a passion for creating great games. Here you will find over 10 years of in-depth discussion on game design, the business of game development, and marketing/sales. Indie Gamer also provides a friendly place to meet up with other Developers, Artists, Composers and Writers.
  • Buy us a beer!

    Indie Gamer is delicately held together by a single poor bastard who thankfully gets help from various community volunteers. If you frequent this site or have found value in something you've learned here, help keep the site running by donating a few dollars (for beer of course)!

    Sure, I'll Buy You a Beer