Isn't that like saying "it's ok to rip off someone else's design so long as you're the first into a market with it"? Or even "it's ok for us to clone game 'X' but you can't clone game 'X'"?. It's either ok to rip off another's game design or it isn't. While being the first into a new market segment isn't quite as bad as being the 5th or 6th it's not a huge difference. We're still talking about copying somebody else's design. Personally, I don't have a huge problem with clones. They've been around as long as games have been around - they are nothing new. I'm just not keen on companies giving the impression that they're more original than they are. I can't see how they're hurting the industry - the consumers seem to lap them up. Only thing I can see it hurting are certain companies pockets.