More effective mobile ads - very interesting article

Discussion in 'Indie Business' started by bantamcitygames, Jan 20, 2015.

  1. bantamcitygames

    Administrator Original Member Indie Author Greenlit

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  2. lennard

    Moderator Original Member Indie Author

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    Thanks for the link. The gist of it is that the gamer is paying for a game event by watching an ad. - I think in the near term this will be profitable but since the gamer isn't watching something they want the advertiser isn't ultimately seeing value.

    What I haven't seen is how we drive more value for the advertiser, when we can do that we are making our ad. space more valuable. Trialpay offers where purchases are bundled is one of the most effective at delivering a win for all parties.

    I'd like to see more discussions on here of this kind.
     
  3. bantamcitygames

    Administrator Original Member Indie Author Greenlit

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    You're right, this seems like it would promote a lot of views, but not necessarily sales. It all depends on how targeted the ads are I guess. What if, in order to respawn to fight the final boss in a mario-style game, you had to watch a video about the new (actual) Mario game? It seems like this would do pretty well.
     
  4. Nutter2000

    Original Member Indie Author

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    I agree, regardless of how you're monetising ultimately it's finding that sweet spot in the gamer's game play where you can insert an ad for maximum effect all round.
    You don't want to annoy the gamer so they won't play again but you want a decent return and provide value for the advertiser so that they'll continue to place ads.

    I think incentivized ads like that can be a good way of keeping the player hanging around but I've seen reports that big paying advertisers don't like it
    http://venturebeat.com/2014/09/23/big-brands-want-nothing-to-do-with-incentivized-ads-on-mobile/

    I've seen my best ad returns on the game over screen so having some way of keeping the user playing by just watching an ad could be a good placement.
     
  5. lennard

    Moderator Original Member Indie Author

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    That's a good point Iain.

    I'd be happy to roll a youtube video on my game over screen and on my high scores screen - both screens have the room and they are natural stopping points.
     

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