Monetization Strategies

Discussion in 'Indie Business' started by MClark27, Dec 7, 2016.

  1. MClark27

    MClark27 New Member

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    Hi all. I'm curious to hear what monetization strategies you use in your games. Which have been successful for you and which have been total duds?
     
  2. Crichton333

    Crichton333 New Member

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    Different types of monetization for different types of gameplay. e.g.

    Flappy Bird - Ads, IAP to remove ads

    Farming type game - tons of IAPs to buy various stuff

    Newer types of casual games - Video ads in exchange for unlocking characters

    Full blown Steam games - one time free, aka Paid

    Service based content - Subscriptions, per year
     
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  3. bantamcitygames

    Administrator Original Member Indie Author Greenlit

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    Haven't deployed it yet, but my latest game will use the purchase of credit packs.
     
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  4. noahbwilson

    Indie Author

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    I'm just using ads. Maybe IAPs later. I just want people to play my games more than actually make money. Money is nice, but not the reason I make games.
     
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  5. lennard

    Moderator Original Member Indie Author

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    Real Estate Empire 3 is supported using sales of physical card games based on the brand and in game ads that I serve from my server (I had been using Google Ads but the page lag wasn't acceptable).
     
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  6. FGL_Rozek

    FGL_Rozek New Member

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    The most common answer will probably be..... Ads.
    Which type of ad will be most successful for your game, depends on your game and the placement you choose for your ads.

    A lot of games make a great deal of money using rewarded video ads, but if it doesn't make sense to have these in your game, they will most likely not do well.

    All are good though, as long as its not overkill. You don't want to run your players off!

    Good luck.
     
    #6 FGL_Rozek, Dec 12, 2016
    Last edited by a moderator: Dec 31, 2016
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  7. MClark27

    MClark27 New Member

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    Interesting. Do you have a strategy to monetize those players who will never purchase credits?
     
  8. bantamcitygames

    Administrator Original Member Indie Author Greenlit

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    The game will be a downloadable game, not a web game, so in-game advertising will be difficult and not really something I want anyway. The players that don't purchase anything just have to work a bit harder in the game to get what they need/want. I'd like to make the player experience enjoyable first and foremost without bombarding them with unwanted popup ads and making them wait or watch videos to move on to the next bit. We all find this type of monetization annoying when we are playing a game, so why would be subject our players to it.
     
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  9. MClark27

    MClark27 New Member

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    Oh, I completely agree with you. Good to know more background about your game and I'm with you on making the player experience enjoyable above all else.

    Part of the reason I asked if because I see a lot of developers (mobile game developers is who I have in mid with this comment) make monetization an afterthought, which can lead to a lot of issues with trying to balance UX and earning revenue through ads. I think if it's considered during the development process alongside the narrative & mechanics of the game the final result is much better for both the player and developer.
     
  10. Lvyan

    Lvyan New Member

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    I agree.In-app rewarded video will be the best way to monetize traffic..
     
  11. Lvyan

    Lvyan New Member

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    Making your own favourite game and make the user enjoyable. and you also can earn some money through ads to proceed with dreams.That is the best thing..
     
  12. lennard

    Moderator Original Member Indie Author

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    Hi Rozek, not sure I've seen you here before! I've looked at FGL in the past but it seemed like everything you guys do is based upon your website or a game being sold to a third party website. Can your rewarded video ads be run on my site as well?
     
  13. FGL_Rozek

    FGL_Rozek New Member

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    Unfortunately no. We used to work with flash developers and publishers. Our focus has always been to help developers. Now things have shifted into the mobile world. Sorry.
     
  14. AlbShadoW

    AlbShadoW New Member

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    Hi ! Can someone explain me how tis AdMob works. I have published my game to Google Play Store, but not getting downloads and money, so i need new strategy for that. I know this AdMob, i dont know how to use it, does it cost etc.
     
  15. noahbwilson

    Indie Author

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    I use admob and it works fine for me. If you're not getting downloads, you can't get money by displaying ads. It's as simple as that. You need players to generate ads to generate money.

    Are you looking to advertise on admob? Thats the other side of the coin and I think is all done on their site.
     
  16. AlbShadoW

    AlbShadoW New Member

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    Yeah i wanna advertise my game on AdMob to order to get more downloads, i wanna know does it help s even. Maybe after 100.000 downloads i start to get some revenue.
     
  17. noahbwilson

    Indie Author

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    Well when you sign up for AdMob, you gotta go to Campaigns at the top and set things up.

    Also, for reference, my game Six Pack Man has been downloaded 2600K times in the last 2+ years, and barely makes me like $0.10 a week. Could be my fault... but... just a reference. Don't get your hopes up too high that revenue is going to pour in.
     
  18. AlbShadoW

    AlbShadoW New Member

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    How much i need to pay for sign up for AdMob. I don't get my hopes too high i just wanna know how it works etc.
     
  19. noahbwilson

    Indie Author

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    That all depends on your campaign. It is free to sign up.
     
  20. AlbShadoW

    AlbShadoW New Member

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    What that campaing how much it can be? Is it month paying or?
     

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