maximum risk projects

Discussion in 'Indie Business' started by hippocoder, Dec 6, 2011.

  1. hippocoder

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    Hi, I'm the author of Physynth, Simian Squared Ltd is a game development company with the lofy goal of merging mobile, desktop and console game quality into the same unified whole. We believe we can achieve the same look across multiple platforms.

    Why maximum risk? well without risk there can be no reward. Going maximum risk does two things: It can either make you a household name in the game dev scene, or if your product flops, you can fade back to obscurity.

    In our case we've blown 7 months of development budget to bring physynth to a) a very limited audience app and b) limited it further to a subset of devices.

    The question must be: is the risk worth the reward? Do you have any ideas how we can get in touch with Apple in order to feature it? Given the risks taken, I am interested if it pays off. Instead of the latest iFart app, I did the following:

    [​IMG]
    [​IMG]
    [​IMG]

    vid: http://www.physynth.com

    I will be posting a write-up of the process and why we chose such a high risk hard to do project for ipad only, I'm just wondering what questions you might have in advance.
     
  2. Olofson

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    First of all, I'm not quite sure what's so high risk about this, apart possibly from it not being a mass market "consumer" musical application. One would on the contrary think that an amazingly polished UI would increase the chances of this being well received, provided of course, that the engine is of matching quality.

    However, when going to the site, my impression is that it pretty much misses the whole point of what this is apparently supposed to be: A serious application for musicians. Though the video, like everything on the site, looks incredibly serious and professional, I fail to see how it, and in particular the soundtrack is related to anything at all. As a musician, I would have expected to hear some actual sound from the application - which BTW, I have yet to hear, as I'm too busy/lazy to surf around further. :)
     
  3. Applewood

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    Hmmm, I think this is born to fail tbh.

    Looks like a great product to me, but I really don't see how you can get that much investment back from such a specialised app. Very good luck with it.
     
  4. Desktop Gaming

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    I didn't get the video at all. Two people sitting on a sofa, with an iPad each, drawing triangles on your app and laughing at it? Just seems completely irrelevant to anything you're trying to do.

    Anyway, to answer the "is risk worth the reward" question - risk should always be calculated, imho. Good luck with it, but I fear this is an outside gamble that could backfire spectacularly.
     
  5. Nutter2000

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    Had to double take then, thought it must be April Fools!

    I agree with the guys above, I think it may be a very risky with a low potential ROI to be honest.

    Sadly unless you have millions of advertising spend, getting featured by Apple is like playing the lottery
     
  6. JGOware

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    I'd contact the various synth, keyboard, plug in guys and see if they want to brand it, sell it, buy the ip, etc, otherwise this looks like a resource draining endeavor. And btw...seriously...that video may just be the worse product tie in I have ever seen. Get an actual vid of someone making some music with it. duh!!! lol..
     
  7. Nexic

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    I still have no idea what your software actually does. It doesn't say what it is, and the advert just makes me think it's something a couple are going to enjoy on the sofa together (which is obviously completely untrue, never going to happen). If it really is professional level music composition software then you need to explain to people exactly what it does. Why would someone interested in composing music care about next gen graphics?

    Also, it's hard to answer if it's worth the reward or not. 7 months of development time, that could mean $5k for a one man developer based in eastern europe, or it could mean $5m for UK based team of 100, so without knowing this it's impossible to say. Unless you're near the bottom of that scale my guess is you won't be recouping your costs.
     
    #7 Nexic, Dec 6, 2011
    Last edited: Dec 6, 2011
  8. lennard

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    All of the above but I'm going to pile on anyway.

    1. You kind of got my feathers ruffled when you said this was a high risk project. The stuff I see coming out on iPad these days often looks polished and sophisticated. The chest pounding just doesn't help your case especially when presenting in front of other developers.

    2. It looks like you are making a synthesizer where possibly I can make my own sounds/waveforms? A succinct feature list would be helpful. The screen shots look clean except that the tiny keyboard doesn't look like something I want - I don't know how you solve that but it's something to really think about if you are trying to make something high end.

    3. The video is kind of cool except the part where the woman really starts laughing which broke my suspended disbelief. It's like the laugh track on Whitney, it just goes too far.

    My advice would be to write a couple of sentences that describe what your project is. And, don't spend too much to launch 1.0 so you can find out if anybody wants what you are making. To quote the PSB's, it's a competitive world.
     
  9. Applewood

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    It was actually depeche mode. :-D (Sorry, big 80's nerd here)
     
  10. lennard

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    Ack! "Everything Counts" - my bad, was more of a Police & Rush guy myself.
     
  11. hippocoder

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    To quote the blurb:

    "Physynth uses a state-of-the-art physics engine to trigger sounds using four real simulators, you charge physical objects with sound and collide them with other objects to trigger them. It is an entirely new way of creating music, a natural and fluid way to express yourself with a wide range of beautiful, realistic instruments."

    Basically you create physics 'Soundscapes' which are lines you can optionally charge up with sound from the keyboard. When a note collides with this edge, it will resonate the sound back. Notes themselves can be spawned with this ability also. Edges can contain instructions like to respawn the note that collided with it, or even kill it off. It may also change behaviour, depending on what you're doing.

    It's marketed as an experimental and creative app, where people of all kinds, will enjoy trying something new.

    This way, you can create primitive machines which generate music. Then you can select an instrument and play on top using the keyboard if you like. It's very much aimed at being a 'musician's toy' instead of a full featured app. It is something of an entertainment app, not a serious music creation app. If you want serious then any musician worth his salt is going to quote logic or fl.

    The actual appstore blurb explains this, but it was interesting to see your initial reactions.
     
  12. Applewood

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    Said already that it looks great and from your description it also sounds interesting to dick around with for a bit. But I still think you'd better put a fork in it sharpish as it's not going to be worrying any birds, angry or otherwise.

    It is just off the wall enough to get a feature from Touch Arcade though, so I'd suggest hitting them up as soon as you have something you can put a UDID in and show em.
     
  13. hippocoder

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    Good plan if a bit late. It's due live on 15th but we can rush them a promo code.
     

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