Hey, I have just started re-reading "The 22 Immutable Laws of Marketing". I thought I'd share this quote: "There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion." That's from "The Law of Perception". It goes on to say that you only get one chance at creating a perception of your products in a person's mind, and that changing someone's mind is almost impossible. Hope you enjoyed that. Have a great day!