IGS Session > Marketing for Indies

Discussion in 'Indie Business' started by cyrus_zuo, Mar 16, 2007.

  1. cyrus_zuo

    cyrus_zuo New Member

    Joined:
    Jul 30, 2004
    Messages:
    829
    Likes Received:
    0
    I'd had several requests for my slides after my session and have *finally* put them up on GT for anyone who'd like to look through them.

    Notably I make powerpoint slides with the intent of them being additional/supplementary to what I say when I'm doing a presentation and not a repeat of what I say. If you remember me talking about many things that are not on the slides...there is a reason for that ;).

    Enjoy! If you have any thoughts I'm happy to chat.

    Browse online - http://www.gametunnel.com/images/2007igsslides
    Download (~.7MB) - http://www.gametunnel.com/images/2007igsslides/2007_igs.zip
     
  2. Red27

    Indie Author

    Joined:
    Jan 30, 2007
    Messages:
    203
    Likes Received:
    0
    Damn - wish I could have attended the session....shame you didn't record it as a podcast......or did you!?

    Either way, nice work & thanks!
     
  3. TimS

    Original Member

    Joined:
    Feb 9, 2005
    Messages:
    684
    Likes Received:
    0
    The audio is available for just about everything from GDC.

    Yay!

    -Tim
     
  4. cyrus_zuo

    cyrus_zuo New Member

    Joined:
    Jul 30, 2004
    Messages:
    829
    Likes Received:
    0
    Would second going to CMP on audio...they of course have the rights, so I didn't record anything. It was day two of the IGS.
     
  5. bignobody

    Indie Author

    Joined:
    Aug 13, 2005
    Messages:
    387
    Likes Received:
    0
    Just wanted to say thank you for this. It was a nice read and had a few points I hadn't considered.

    * Note to self: Stop being a bonehead *
     
  6. soniCron

    Indie Author

    Joined:
    May 4, 2005
    Messages:
    3,664
    Likes Received:
    0
    Thank you very much, Russell! This is quite helpful! Now, can someone troll through the 6 hours of the IGS Day 2 recording and tell me where his presentation starts? D'oh! ;)
     
  7. KNau

    Original Member

    Joined:
    Jul 29, 2004
    Messages:
    1,165
    Likes Received:
    2
    Excellent point about stealing traffic back from portals. It's one of those "so simple it's brilliant" things that I wish I had tried ages ago.
     
  8. zoombapup

    Moderator Original Member

    Joined:
    Nov 25, 2004
    Messages:
    2,890
    Likes Received:
    0
    Nice one Russell, definitely taken in some of the points you mentioned. It felt a little portal-centric (ok, given where you are, I can kinda forgive that :))

    Useful advice though.
     
  9. Andy

    Original Member

    Joined:
    Jul 29, 2004
    Messages:
    1,258
    Likes Received:
    0
    I'm so happy to meet all points for list of Clueless Clyde!... :)

    Russ! Why Clyde btw? Why not Andy? This "mistake" left me dissappointed a little bit. :D
     
  10. cyrus_zuo

    cyrus_zuo New Member

    Joined:
    Jul 30, 2004
    Messages:
    829
    Likes Received:
    0
    ;) Saving that for my next presentation... j/k!

    ...and it is a bit portal centric...the driving point on that was working within the current framework that exists. 8 years ago it would have been more focused on download websites. Things have changed, and I think for indies to succeed you have to take advantage of where the traffic is...but the key point is getting the traffic!

    My other key point is on doing a press plan...a game release press release is just one thing to do, and probably not the most effective (from my experience).

    Thanks for the comments, I hope to see more indies grabbing traffic wherever they can :). (Don't forget to put something in your game that makes people look for you!)
     
  11. Andy

    Original Member

    Joined:
    Jul 29, 2004
    Messages:
    1,258
    Likes Received:
    0
    Russ is in really tricky position. And everyone should respect this. From one side he votes for really independent spirit of game development from his tunnel. Yay.. :) From another side he should stay somehow portal centric due his current position at some of portals.
    Thanks God Reflexive's one isn't stuck to plain casual titles only.

    Fun presentation really. I disagree with most of points but who cares really. I believe it should be useful for amount of younger developers from here.
     
  12. jcottier

    jcottier New Member

    Joined:
    Jul 12, 2006
    Messages:
    1,386
    Likes Received:
    0
    Would portals really let you put a sentence like:

    - search the web for more levels...
    - find the level editor on the internet...

    I would have though they will request those to be remove? No?

    JC
     
  13. cyrus_zuo

    cyrus_zuo New Member

    Joined:
    Jul 30, 2004
    Messages:
    829
    Likes Received:
    0
    Certainly you will have to be careful with what you say...however the portals will let you put in something if you aren't directing someone directly to your website.

    If you look at slide 12 it is a snapshot of our game on a portal. It says "to access more rounds you must download them from the internet."

    You'll find similar statements in Big Kahuna Reef 1 & 2.

    I think you could use something similar, such as:
    "to get special tips and extra levels you must download them from the internet"
    "look for more 'game title' adventures online"
     

Share This Page

  • About Indie Gamer

    When the original Dexterity Forums closed in 2004, Indie Gamer was born and a diverse community has grown out of a passion for creating great games. Here you will find over 10 years of in-depth discussion on game design, the business of game development, and marketing/sales. Indie Gamer also provides a friendly place to meet up with other Developers, Artists, Composers and Writers.
  • Buy us a beer!

    Indie Gamer is delicately held together by a single poor bastard who thankfully gets help from various community volunteers. If you frequent this site or have found value in something you've learned here, help keep the site running by donating a few dollars (for beer of course)!

    Sure, I'll Buy You a Beer