Totally agree. However, you still have to have something that's polished and able to capture interest - and more so than the rest. IMHO, that's just the way it works, some stuff get noticed for the above reasons and take off (word of mouth, reviews, etc.) and the rest doesn't. I'd say that goes for console games and movies as well. Take ALL movies and games and I'll bet that most don't make much money. You have to count all games (console or not) and movies (including low-budget indie efforts) as AAA console games and big budget movies are all part of regulated channels, which aren't really representative to this discussion. Had this been a regulated channel, 99% of us wouldn't be allowed to create games in the first place.