IEMA Standardized PC Game Boxes

Discussion in 'Indie Business' started by PoV, May 21, 2006.

  1. PoV

    PoV
    Indie Author

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    Some neat stuff that some people may care about. There's been talk mentioned regarding standardizing PC game boxes in North America. Now there's an example, and assets available. This doesn't cover ESRB ratings, just a standardized look for off the shelf PC games, in DVD style cases.

    Terms and Sample: http://www.iema.org/disc_logo.html

    Assets: http://www.iema.org/IEMA-style-guide.pdf
    Icon Assets: http://www.iema.org/media/PC_Rom.pdf

    Might be interesting to some people, or not at all. I didn't see anything about payment like the ESRB, just a signed agreement, and few copies for their records. And I know DVD cases for retail games isn't anything new for those outside North America.

    Thoughts?
     
  2. Bachus

    Original Member

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    Apparently there are no Mac-only games in the world.

    Standardized logos are a good first step, but they really need to dump all boxes and stick to DVD cases. Most of the problem with selling in stores is limited shelf space, and big and bulky boxes aren't helping things. At least most PC publishers switched to those smaller boxes a couple years ago.
     
  3. Ricardo C

    Original Member

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    I've always hated the IEMA PC-CD logo, and yes, it does cost money. Switching to DVD cases is enough standardization for me, no need to pay someone else to use a logo.
     
  4. Adrian Lopez

    Original Member

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    IEMA doesn't charge directly for use of the logos, but they do require that you send three copies of your game to them. Frankly, I detest the idea of a trademarked PC-CDROM logo, even if it costs as little as three copies of your game. Here's what I wrote for my blog back in 2005:

    If I were to publish a PC game I'd use a DVD case with the words "PC CD-ROM" on top but without IEMA's trademarked PC CD-ROM logo (similar to what you see on Playstation and Xbox titles). No trademark, no need to ask for permission, no need to give away copies of your game.
     
    #4 Adrian Lopez, May 21, 2006
    Last edited: May 21, 2006

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