How to promote an independent game?

Discussion in 'Indie Business' started by liulei, Jan 16, 2017.

  1. liulei

    liulei New Member

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    Hi,
    I am a Chinese independent game developers, has developed a maze tower defense game, has now been released to the Google play and App store, but now there is no point to download, I am very anxious, who can give me some advice on promoting the game?
    Thanks!
    Download address:Google play App store
    Screenshots:
    [​IMG]
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    [​IMG]
     
    #1 liulei, Jan 16, 2017
    Last edited: Jan 16, 2017
  2. metateen

    Moderator Indie Author

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    Easiest way is to actually show this off to friends and other like minded developers you are close to, then they will eventually show it off to their friends and or offer this game up to a paid reviewer and if lucky enough they will more or less show it off to their friends and what not.
     
  3. liulei

    liulei New Member

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    I'm glad to hear from you and I'll do it. Is also sent to a number of platforms, and also received a lot of suggestions, which makes me more confident.
    Thank you very much.
     
  4. metateen

    Moderator Indie Author

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    Glad to help.
     
  5. Mete

    Mete New Member

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    Nice game. I am downloading it...
     
  6. noahbwilson

    Indie Author

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  7. andyfdz

    andyfdz New Member

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    A mistake that is way to common for game devs is that they don't have a plan, less a budget for merchandising. First, i will invite you to read this to great post.
    Then, my recommendations are:
    • Setting goals: they have to be reachable and countable. For example, get my first 50 reviews for the game, if you accomplish that, maybe reach the goal to 100 and so on.
    • Brainstorming: How fast you can get to achieve that goal With budget and without.
    • Know you audience: it's freemium, premium, for kids, casual, platform??? try to get the most of you target audience, what they like and what not.
    • Similar and opposites: List of at least 10 games that are the opposite (from a client perspective) to your game, and 20 that are similar. Better if the games are very well know, try to copy what they did and make sure they are indie for extra points.
    • Get you connections to work: maybe you know a persons that's friend of a cousin that is a good influencer, streamer, etc. Tell everyone you know what you want, that's why the goals are a must.
    • Trailers: they are never enough, have a funny one, and informative one, a small one (less or 30 sec) all of them with a call-to-action.
    • Budget: you have to put money to get you game to be know outside you social circle, so try different approaches with you budget. Social media is the cheapest if you do it right.
    • Get someone from marketing: you need it, so move your reference to get advice from a friend that know marketing and ask for advice, the him or her all the info and you goals.
    Hope it helps and good luck!
     
  8. mekhlafy

    mekhlafy New Member

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    Hi, you can submit your amazing games on www.mekartstudio.com . This will help on spreading your games.
     

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