I've just read this old article on Gamasutra regarding Wolfire's approach on marketing. Basically, what they do is that they are very open to their community, revealing every step of their development through videos and articles. So far, everything seems to be doing great for them as they seem to be getting a lot of pre-orders because of what they are doing. However, here are some questions that I have regarding this topic: I am wondering what downsides there is to their marketing method of "open development"? Why aren't other devs doing the same thing? How much do you reveal regarding your game when it's still in development? Looking forward to your opinions! Cheers!