Hi I'm a startup Unity game developer and I'm planning on releasing games for ios/android/pc and mac. Should I release my games as Freemium, with Ads and in app purchases? There is a lot of hype about this but I guess the pros for Freemium are: Zero Fiction to Try the game. What's the point in pirating a free game. You get paid from the Ad provider or the player can turn off the ads with via iAP. Players can progress via play or pay at their own speed. Cons: Lost of content needed. What about Flow and an experience. Ad income could be a fraction of that from purchases. Added complexity at the back end integrating payment and ad systems. What's your take on this, is it a race to the bottom or a whole new ballpark?