Jack, you make some really good points. I think though, what with the world economy the way it is now, and with a lot of entertainment products out there, a lot of us are seeing falling sales, and are feeling a little insecure about it. But to tell the truth, you're right, if someone wants something, price doesn't matter. (To a point, of course.) When I sold my first shareware games in 1992 (prior to that, everything I sold was sold in stores), I had some amazing success, even though the number of people on the Internet was much, much lower than it is now. But the competition was lower then too. I think one problem now though is that the average Internet user is used to getting a lot of things for free. (Flash games, freeware, etc...) So you better have something incredibly great or unique if you want to put a price tag on it. We're just going through an odd time right now, and I believe things may turn around in the future. After all, television went through the same things, with free network stations subsidized by advertising. And yet, there are still a lot of people willing to pay for premium products, like HBO, Showtime, etc. I think the trick is not giving up. Of course, that's easier to say than to do. Sometimes, it might be wise to stop if things aren't working out, and there's no shame in that. Trying to do something difficult is more than the majority of people on this planet do. One thing about not giving up... it may lead to other things one might not expect. So while Cas, or Adrian, or whoever else who may not be having the success they hope for at the moment, the work they are doing now could lead to better unexpected things that they would otherwise not have ever see. As Adrian said, "Not an easy life this." Any artist or creative person knows exactly the same thing. Most movies lose money, and it's the 10% (if that) of the successful ones that keeps the studios alive. Anyway, like I said, good points. As I told a friend of mine who owns a completely different business, sometimes we get what we "think" we deserve. So the answer, perhaps, is to think we deserve a great deal. After all, creating games is not easy work. The most important thing though is that we're doing something we enjoy. Something that we feel we were meant to do. Of course, we have to make a living too. But not giving in to the "easy" path and becoming a banker or real estate agent, (although there's nothing wrong with those choices), says a lot about someone. Van Gogh died thinking he was a failure. And yet, look at what people think of his work now. Success can't only be measured in dolllars. But in just trying.