Cactus Bruce's 8 week sales figure

Discussion in 'Indie Business' started by SteveZ, Dec 8, 2004.

  1. SteveZ

    Indie Author

    Joined:
    Sep 27, 2004
    Messages:
    398
    Likes Received:
    1
    After seeing Gun Raven's post, I'd thought I'd share my statistics as well. It'll give insights to some developers (as I compare units sold with marketing).

    *All sales generated on my site only, does not include sales from portals.

    *********
    Overview
    *********

    Title: Cactus Bruce and the Corporate Monkeys
    Duration: October 13th - December 7th, 2004 (8 weeks)
    Units sold to date: 180 units
    Avg units sold / day: 3.27 units/day
    Unit Price: $19.95
    "Gross" Revenue (less Regnow deduction): $2544.90
    Marketing Cost: $2270.00 (Some campaign will go quite some time)
    Regnow Affiliates: account for less than 15% of sales


    *********
    Regnow Statistics
    *********
    October:
    Products Selected: 2048
    Billing Page Hits: 273 (13.3%)
    Confirmation Page Hits: 65 (3.2%)
    Failed Products: 4 (0.2%)
    Completed Products: 37 (1.8%)

    November:
    Products Selected: 2395
    Billing Page Hits: 370 (15.4%)
    Confirmation Page Hits: 160 (6.7%)
    Failed Products: 6 (0.3%)
    Completed Products: 124 (5.2%)

    December:
    Products Selected: 1010
    Billing Page Hits: 106 (10.5%)
    Confirmation Page Hits: 22 (2.2%)
    Failed Products: 1 (0.1%)
    Completed Products: 19 (1.9%)



    *********
    Breakdown
    *********
    Week 1 (10/13-10/19): 12 units sold
    * Game just launched, major boost by download.com listing (front page)

    Week 2 (10/20-10/26): 16 units sold
    * Submissions to smaller sites (using Robosoft), press release

    Week 3 (10/27-11/2): 12 units sold
    * v1.0->v1.1, improve nag screen

    Week 4 (11/3-11/9): 21 units sold
    * Game reviewed, download.com PPD program

    Week 5 (11/10-11/16): 48 units sold
    * Did nothing, midterm week. Notice game reviewed on radio, added to gaming magazines, launched on BFG this week

    Week 6 (11/17-11/23): 32 units sold
    * Working on custom builds for Regnow affiliates

    Week 7 (11/24-11/30): 19 units sold
    * Nothing much, thanksgiving break. Made v1.1->v1.2 (minor changes)

    Week 8 (12/01-12/07): 18 units sold
    * Begin December's PPD program.


    **********
    Marketing
    **********
    Personal opinions on some of the marketing I tried:
    1. Download.com - $80. Gives good burst of sales, worth it for my case.
    2. Tucows listing - $70. Wasted $70.
    3. Press Release - $80. Very good promotion, helped me obtain magazine,tv, and radio coverage.
    4. Download.com PPD program - ~$550 x 2. Barely broke even. I recommend it if you can get +$0.20/download (good ROC) for a $19.95 game.
    5. Submission software - $79. It's good to have, if low on budget, try out demo version first.

    ************************************

    Feedback welcome!
     
  2. Promaginy

    Original Member

    Joined:
    Oct 30, 2004
    Messages:
    249
    Likes Received:
    0
    Great stuff! Thanks for sharing your data - it is so helpful to see how things are turning out. It sure looks like your doing the right things. I am aiming for our first game to sell about 3 units a day.

    Who did you have do your press release?

    How goes your portal sales? Do you find their sales rise and fall with your own?

    Best,
     
  3. Nexic

    Indie Author

    Joined:
    Nov 5, 2004
    Messages:
    2,437
    Likes Received:
    0
    Is this all sales from your own site or is it including sales from BigFish etc?

    Eitherway that is very very good news - I wish Xeno Assault sold like that!
     
  4. tretmike

    Original Member

    Joined:
    Aug 4, 2004
    Messages:
    53
    Likes Received:
    0
    Hi there,

    Great results! My warmest congratulations!

    Steve, I'm very glad to hear from you that you are pleased with the work of our service.

    Good Luck!
     
  5. SteveZ

    Indie Author

    Joined:
    Sep 27, 2004
    Messages:
    398
    Likes Received:
    1
    To answer Nexic, Promaginy: My sales does not take account of the units sold by portals. However, I also cannot disclose sales made from those portals as well.

    ..And I look foward to working with you again in the future too!


    A general question: Any flaws you see in the process that would help improve sales?
     
  6. Vectrex

    Original Member

    Joined:
    Aug 22, 2004
    Messages:
    205
    Likes Received:
    0
    cool game. Only one thing bugged me a little. Perhaps have a mouse sensitivity setting as my mouse only had about 4 cm of range, I prefer less sensitivity (it's more accurate and feels more hectic :) )
     
  7. NuriumGames

    Original Member

    Joined:
    Aug 6, 2004
    Messages:
    201
    Likes Received:
    0
    Nice to see these posts.

    Here goes my data, I'll post more after some time. Three weeks running and aprox 100 sales (55 the first week).

    Regards.
     
  8. EpicBoy

    Original Member

    Joined:
    Jul 27, 2004
    Messages:
    624
    Likes Received:
    0
    This was my experience as well. Spent the money and had about 2 hours on the "What's New" page before I got driven off by the onslaught of programs being added.

    Total waste of money.
     
    #8 EpicBoy, Dec 8, 2004
    Last edited: Dec 8, 2004
  9. Sergey Komar

    Original Member

    Joined:
    Nov 7, 2004
    Messages:
    21
    Likes Received:
    0
    Thanks for sharing your experience!

    btw/ did you order press-release thing for 80$ or 80$+40$ ? I think that's what I am going to order in a little while...
     
  10. tewe76

    Original Member

    Joined:
    Jul 29, 2004
    Messages:
    97
    Likes Received:
    0
    Have you spent 2270$ on marketing?is this usual? :eek: Congratulations,anyway

    It's pleasant to see the triumph of a compatriot :)
     
  11. SteveZ

    Indie Author

    Joined:
    Sep 27, 2004
    Messages:
    398
    Likes Received:
    1
    I don't know if spending $2270 within 2 months is usual, others here want to feedback? :confused:

    When I launched the game, I told myself for the first few months, I'm not going to see profit from Cactus Bruce such that most revenues earned will go to marketing or pay for additional development cost.

    Since 8 weeks ago, I've been testing different area of marketing to see where I can find high return on investment. Most are within the indie shareware realms, others not.

    -Steve Z.
     
  12. GBGames

    Indie Author

    Joined:
    Jul 27, 2004
    Messages:
    1,255
    Likes Received:
    0
    Recently I went to see a movie a found that my local theater was advertising on their CCTVs that you could advertise for about $180/month in the theater. I assume these advertisements will be the static images shown before the actual trailers start, but I thought it seemed like an ok deal...except it targets only those people who go to that theater, I think. I haven't asked them, but I plan to. I was wondering if anyone else has made use of such "normal" advertising.
     
  13. Black Hydra

    Original Member

    Joined:
    Oct 20, 2004
    Messages:
    354
    Likes Received:
    0
    I really like hearing these breakdowns of costs/profits from other developers. All to often advice is given without any numerical statistics of its effects.

    I'm a ways a way from getting to where you guys are, but I wish you all the luck. Hopefully I can learn from some of your successes and mistakes to help improve my own experience when the time comes.
     
  14. C.S.Brewer

    Original Member

    Joined:
    Aug 20, 2004
    Messages:
    102
    Likes Received:
    0
    hey steve, thanks for the info,
    and congratulations on a great start.

    but honestly, how could a cactus with an eye patch NOT sell well :)
     
  15. SteveZ

    Indie Author

    Joined:
    Sep 27, 2004
    Messages:
    398
    Likes Received:
    1
    Aye! I concur.

    I won't complain if it sell even better, and one way is improving the nagging in the game. Speaking of that, I feel that the nagging is still a bit weak, any suggestions to improve upon it?

    download: http://www.blueteagames.com/CactusBruce.exe

    Thanks,
    Steve Z.
     
  16. Jack Norton

    Indie Author

    Joined:
    Jul 28, 2004
    Messages:
    5,130
    Likes Received:
    0
    I never spent so much in a year :D
    But of course I also never had a game that sold 124 copies in one month...!
     
  17. Black Hydra

    Original Member

    Joined:
    Oct 20, 2004
    Messages:
    354
    Likes Received:
    0
    I think how much you spend on marketing really comes down to whether you feel that investing money into this product will give you a good return.

    If your game is a bit weak, you may want to keep your money for new projects. If you feel the game is great but you just need to get it out there then marketing would be the way to go.
     

Share This Page

  • About Indie Gamer

    When the original Dexterity Forums closed in 2004, Indie Gamer was born and a diverse community has grown out of a passion for creating great games. Here you will find over 10 years of in-depth discussion on game design, the business of game development, and marketing/sales. Indie Gamer also provides a friendly place to meet up with other Developers, Artists, Composers and Writers.
  • Buy us a beer!

    Indie Gamer is delicately held together by a single poor bastard who thankfully gets help from various community volunteers. If you frequent this site or have found value in something you've learned here, help keep the site running by donating a few dollars (for beer of course)!

    Sure, I'll Buy You a Beer