When looking through the forums, it seems like that a lot of indies who try not limiting their promotional effords to the "traditional" markets: North American, Western Europe and Australia aim towards Asia, especially Japan, South Korea and recently China. My thoughts are then: are the benefits of this work enough to justify the work involved? It seems that at least the japanese market is extremely hard to get into, since they focus mostly on japanese-themed games. The genre this post is based on is simulation games. Again, Asia seems to be nearly impossible to approach since they look to prefer more casual games and action oriented games... So where can you then go if you want to go outside the Euro/American markets? According to this article: http://seriousgamesmarket.blogspot.com/2010/01/brazils-video-game-ecosystem-superior.html Brazil (and maybe other mayor South American countries) could be highly interesting markets for simulation games - here I figure that serious gaming has a loose/tight relation to simulation games. This of course would require that you translate your game to portuguese (and spanish if you want to approach other South American markets). My point with this post is, has anyone tried to seriously approach the South American market, and maybe as a supplement or replacement of the Asian market?