But you would basically be trying to sell it to people who don't even know they want to make games. So you've go to: 1. Convince them they want to make games 2. Convince them they can easily do it, no programming needed 3. Convince them to buy it. With people who are already looking into making these games for profit you only have to do the 3rd step in terms of marketing. They already know they want to make games, they will probably feel like they can do it as most people getting to that 'stage' have some game creation experience. Plus they will have a huge financial incentive. As I've said, a low price point like you are suggesting would mean they need to reach 20 times as many people to make the same kind of money... That means they will have much harder time getting a good ROI for paid adverts. And how exactly is he going to reach these casual gamers on a decent scale? He certainly can't sell this software on the portals or other 'casual' hang outs. Developers on the other hand are right on his doorstep. I'm sure just from seeing this one post there are already several members here would be very interested in using this. And guys, we know the mainstay casual audience barely knows how to right click, so even if it's MEGA MEGA easy use, do you think REALLY they would be interested?