So I'm working on a music business simulation game, where you are in the role of CEO of a record label. The game is going to be freeware which means my marketing budget will be at $0. So here are the ways I've been thinking about: - A website for the game studio - promote like hell - A website for the game itself - promote like hell - Send press releases on game announcement, when the release date has been set and when the game is released - sending them to as many gaming related medias, but also music related medias as possible. - Make several (GOOD) game trailers and upload them on a regular basis on YouTube.com and promote them like hell. - Make a Twitter Blog and Facebook Pages - Create a newsletter - "Tell a friend" section on game website - Participate in forums (Both gaming releated and music related) - Make comments on other people's blog, mainly related to the music industry - Spread the word to music industry professionals through colleges/universities educating in the music business, music industry trade magazines/medias (Eg. Billboard) I've thought about rolling out this marketing campaign when I announce the game. I imagine that being around 6-9 months before the game is going to be released. Then I can announce the final release date 3 months in advance. Does this look like a decent marketing campaign? Remeber I have a $0 budget for this. Is it worth the time to participate in forums and comment on blogs? I've begun making a list of music related forums from all over the world (in english of course) - China, Japan, USA, UK, Italy, Spain, Denmark, South Africa, Canada, Australia etc. - I think I can manage being active on around 30 music related forums. On these forums I will underline that the game will include several festivals, bands, labels, medias etc. from eg. China, and thereby appealing more to their specific market which should give a higher impact. Then also spending time on gaming related forums. My idea is that by spreading out my forum activity to all over the world instead of only focusing on english speaking countries, then the game will spread faster though word-of-mouth. So in the english speaking countries I will rely more on reaching industry professionals and gaming/music medias. But my thoughts are, will it be worth the time to participate on eg. on a forum on Central African Music (from Central Africa) or a South East Asian forum? The reason why I want to focus on music related medias I that I think this game more or less only appeals to music lovers and music industry proffessionals, since it will be very detail oriented and focusing on making it as realistic as possible. Does this sound fair to you, or will I just leave out a huge amount of potential downloaders?