â€œHard coreâ€ and â€œcasualâ€ games on the same site? There has been a lot of talk lately about the lack of portals for downloadable games targeted at hard core gamers. Or put another way, there is no good website to sell a downloadable shooter. It got me thinking about whether or not a games web site should have a target audience. I think a downloadable game site should target people who want to play downloadable games. But should it be specialized to a specific type of downloadable games? Do movie rental stores specialize in specific types of movies? Is Hollywood Video for comedy movie fans and Blockbuster for Action movies? No. Does Amazon.com specialize and fiction books while BarnesAndNoble.com targets readers of non-fiction books? No. I guess you could say that most large retailers focus on products with mass market appeal, but there are usually smaller retails with niche focuses. Brick and mortar Barns and Nobel stores only stocks books with mass market appeal (whether they are romance novels, history books, or reference manual for programmers) but SciTeck Books specializes in only non-fiction books related to scientific and technical issue, many of which canâ€™t be found in a Barns and Nobel store. There will always be downloadable game stores and web sites specializing in niche types of games. But are shooters and other â€œhard coreâ€ games really that specialized? Donâ€™t they have broad enough appeal that a large portal could sell a lot of them? I believe that some day soon a big downloadable games web site will be large enough to support all games genres. No matter what type of downloadable game you want, you know you can find it at BigGamesPortal.com just like how you can find any book under the sun at Amazon.com. Some people will argue that even though a virtual web store can stuck an infinite variety of games, there is precious limited space for advertising the games. There will always be a top 10 list on the front page and therefore only those 10 games will sell well. Some how BarnsAndNobel.com and Amazon.com have gotten around that problem. Amazon has great tools for dynamically generating a page of stuff relevant to you (the current visitor) rather than a simple top 10 list of the best sellers on the whole web site. When downloadable games web sites get better at customizing page content for the individual visors, it will broaden the scope of the types of games that can sell on the site. I donâ€™t think the world needs a portal specializing in hard core genres such as RTS, RPG, and FPS. A niche portal like that might be successful, but I think it would be more successful to have portal large enough to support puzzle games and RPGs. It should be possible assuming you make back end tools similar to what Amazon.com uses to help visors find things relevant to their taste.