Big Fish Games changes affiliate program

[GolfHacker]

Thanks, Jake! I just submitted a question to that effect. We'll see what happens.

[shed]

I speculate there's potentially a few things going on here:

Firstly, my guess is games revenue may not be growing at the same pace they were 2 years ago, so now margin becomes important way to grow bottom line. Also why we're seeing "Premium versions" selling for 20 bucks

I'm wondering if the PlayFirst deal also had a bearing on this. What happens to PlayFirst's customer list vs. an existing BFG affiliate? Who gets credit?

Finally lifetime commitments don't go down well for investors. If BFG wants a big exit in the next 18 months, it will do well to ditch that. Fortunately the "Terms of Service" undoubtedly say something like "We can change the Lifetime term at any time without notice.

Let's give credit where it's due - BFG has just out-strategized the whole industry - they're WalMart and there's not even a decent Target in site, perhaps a few K-Marts. Kudos to them.

In the long term, I'm not crazy about their business - the future of gaming (casual or otherwise) is not DL one time pay model. Their one attempt to branch into online - the MMORPG I don't think went anywhere.

Fortunately they're probably sitting on a boat load of cash and can probably afford to make a few more plays...

Watch this space.

[cliffski]

Originally Posted by shed

Let's give credit where it's due - BFG has just out-strategized the whole industry -

Lots of people saw this coming and went on about it endlessly, but nobody on indiegamer wanted to hear it.
Those people tend not to post here any more.

[princec]

Cliff likes to come in and cackle, like one of those carrion crows.

Cas

[tolik]

So when does a centralized Indie Games affiliate program to replace all BFG sites rolls out? I heard it features a CRM back-office for adding new indies easily and managing their reports, a great frontend that could be installed as a hosted solution or embedded as a skinnable iframe, it is full of cool games, affiliation options for both plimus and regnow users as well as a bundler customization and a lot of other stuff, like CDN to store files and a downloader. AND IT PRINTS MONEY (Wii-compatible).

[Spaiz]

Originally Posted by tolik

So when does a centralized Indie Games affiliate program to replace all BFG sites rolls out? I heard it features a CRM back-office for adding new indies easily and managing their reports, a great frontend that could be installed as a hosted solution or embedded as a skinnable iframe, it is full of cool games, affiliation options for both plimus and regnow users as well as a bundler customization and a lot of other stuff, like CDN to store files and a downloader. AND IT PRINTS MONEY (Wii-compatible).

Where did you hear about this program?

[tolik]

Originally Posted by Spaiz

Where did you hear about this program?

internetz!

[wazoo]

Originally Posted by princec

Cliff likes to come in and cackle, like one of those carrion crows.

Cas

And the Raven, never flitting, still is sitting, still is sitting
On the pallid bust of Pallas just above my chamber door;
And his eyes have all the seeming of a demon's that is dreaming
And the lamp-light o'er him streaming throws his shadows on the floor;
And my soul from out that shadow that lies floating on the floor
Shall be lifted--nevermore!