Is it ever good to confuse customers?
I just saw the thread for Hardwood Backgammon, which I'd never tried so I went to the site and downloaded it. However.. I was searching around the page for a download link and he had "Play Hardwood Backgammon" or something like that. Clicking on the link brought up the download, but I was momentarily confused and searching.
A lot of sites do this... they use
"Play" instead of "download"
"get" instead of "buy" or "purchase"
Now I can understand how the average person might be more inclined to click on a link that says play, or how play might be the right word to use when your demo is a web playable game, but I have to wonder, does the use of this obscured language really work? or do people just accidentally click it and then hit cancel when a download comes up because it wasn't what they were expecting? Or do people search for a link to buy a game but give up not finding it because you said "get it now". I think on average I'm an advocate for clarity and direct language, but then Im not much of a fancy used car salesman. What say you?
Steve Verreault - Twilight Games
"Do you really think it is weakness that yields to temptation? I tell you that there are terrible temptations which it requires strength, strength and courage to yield to.” - Oscar Wilde