What is media kit ?

[yanuart]

Hi, after I sent my PR, there has been a few requests for media kit. Since I'm new in this business, I kinda curious what is it, what's in it ? Is there a sample (mostly that game developer uses) for media kit ?
Care to share, anyone ?

[GBGames]

I review games for Game Tunnel, and usually I just get a download link, maybe a CD in the mail, but sometimes I get a full kit. Those kits make a huge impression on me, and I'm sure they do so for other reviewers and members of the media.

A simple and cheap folder with a business card affixed to it in some way, some papers with high quality screenshots of the game in question, a press release describing the new game and the company, and a CD with the game to review along with demos of all the other games the company has made seems to be effective. A strategy guide or hint book would also be a nice addition if you have one. I've received a packet like this from one company for a few games.

Another company sent me a CD, but they also sent me a spiral-bound packet about the game with high quality photos and quotes from the press, a postcard that sounded like it came from the game's universe, and I want to say a bumper sticker, but I am not sure. It wasn't as impressive as the folder mentioned above, but it was different.

[terin]

An ONLINE media kit should contain (if you aren't shipping them CDs and stuff):

An introduction sheet about the game and company (and a thank-you)

A sell sheet (think "back of a retail box")

Several high res screenshots

Links to download both the demo and the full version (or a keycode)

Relevant contact information.

Glad to see the press release is having an impact!

-Joe

[yanuart]

oh my... joe, i blame you for making my life a living hell for the last couple of days. I spend my day replying emails and such, mostly thank you notes n such, making endless revision and testing my game again being paranoid that some bug might show up.
Ha ha just kidding .. thanks alot but really i never expect that the response will be this much ?

Maybe this is my first time releasing a game so I don't know what to expect .. i hope i get some sales too
* crossing finger *

[ErikH2000]

Yeah, same here. Both of the press releases that Joe sent out for me generated a lot of email-replying work. It's terrible to have to talk to people about reviews and distribution deals. Bragging for Joe here more than me, but the press release for DROD: King Dugan's Dungeon brought me:

* 2 requests to license DROD for distribution.
* 1 affiliate request.
* 2 interviews (1 done, 1 promised).
* 3 reviewers asking for eval copies.
* 1 plug in a blog entry
* Lots of verbatim postings of the press release itself.
* At least a couple of immediate sales. Probably more, but my tracking isn't sophisticated enough to see where they all come from.

For me anyway, that is a great little burst of interest. My strategy is to have a good excuse for a press release every 2 or 3 months. They seem to be really helpful.

-Erik

[terin]

Helpful to me too The press list is ever-growing.

Now nearing the 1,000 mark.... but 84 e-mails are now dead... so back down to 900

-Joe

[svero]

That's great. Sounds like Terin's press release service is really worthwhile.

- S

[Tertsi]

Yep, I had to try sending a press release without Terin and while it was just about an upgraded version of a game which's non-upgraded version me and Terin already had sent a press release about, I'd still say that the results of that upgraded version's press release would have been significantly better if Terin had sent it. I did send it to most major places even.