I’m not actually selling anything at the moment, but I’ve been researching this topic.
I’ve been looking into using paypal as a payment processor. They have some pretty nice advantages. They are cheap (they take only around 3%), you get access to your money quickly, they have great developer tools--in case if you want to do the website programming for the purchase process. Paypal is generic, can be used for any kind of online store.
I think payment processors like plimus and regnow specialize in shareware and therefore they can save you a lot of time and effort. These processors cost more, but have lots of high level features like providing copy protection and supporting affiliate sales. (Paypal’s developer center shows how to do affiliate sales yourself, but I would guess that affiliates would rather you use plimus or regnow).


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