Marketing plan from mint.com for ideas
A friend posted this in another forum, but gave permission to repost here.
It certainly gave me some ideas, like buying guest content to help drive SEO. Endorsements etc. Plus the whole timeline for the plan (alpha, beta, release, 30 days, etc).
Clearly this is something that indie devs would benefit from (not copying the plan, but actually having one and doing the work like identifying the key bloggers, finding the right buttons to push etc).
Hope it helps.
Thanks for the link; it's always nice to see stuff like this in contrast against our plans.