Your biggest mistake ?

[patrox]

What is/are the biggest mistakes you've made for your business.

Mine was probably to use a non cookie affiliate merchant when i started ( had no clue about the affiliate world ) Which lead in a big loss of exposure.

pat.

[Greg Squire]

Sorry, but I'm confused here. What do browser cookies have to do with the level of exposure that your game gets? Forgive my ignorance, but I don't see the connection.

[Jack Norton]

Because nowadays no clever affiliate is going to accept a broken referral system like esellerate ones, for example.
You need to have cookie reg system (regnow, plimus) if you want to hope to have your game on some affiliate site.

Lot of affiliates for your game = lot of more exposure. easy

[Jack Norton]

Ah sorry, forgot to reply about the question: my biggest mistake was probably developing a big game like USM instead of making a simple one, not having done a decent market research, and finally ignoring completely the mac world
Three big mistakes in one product, yay!

[Mark Sheeky]

For the first several months or so my 'buy now' links linked to the product page on my payment provider ShareIt, not the actual purchase page. Thus customer had to click on a second 'buy' button which definately lost sales.

Mark
Sound Effects For Game Developers
http://www.indiesfx.co.uk

[Rainer Deyke]

My biggest mistake: trying to do the artwork myself.

[Chris Evans]

I haven't finished my game yet, but so far my biggest mistake was that I under-estimated the time it took to design levels and other game elements. If I thought I could design something in 3 days, it took a week. If thought it would take a week, it ended up taking over 2-3 weeks. This was simply due to my inexperience developing a game by myself from start to finish.

Fortunately, I over-estimated most of my programming tasks, so I haven't strayed too far off schedule. But I definitely learned for my next game to allow a lot more time for design.