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View Full Version : Buzz and hype an important part of you success…


Stridge
10-05-2006, 09:30 AM
Hi,

Prior to the launch of a product everybody create a buzz around his product, right? you certainly have to hit the right spot of the curiosity of the potential customer . But beware don’t promise thing you can deliver, the back lash could be bitter! Anyway I read guys here doing good job at it…

In your opinion do the professionals inde, target the user, in their hype or do they address it to influence people like journalist. Maybe I’m wrong but It seam to me, a lot of work to target the user and you certainly have to start early in the project. But then, who said it wasn’t a huge load of work to be an inde!

Good day,