Redclaw
07-27-2004, 01:05 AM
There seem to be 3 dominant styles of order page design in use at the moment:
1: Display a table of games with tick boxes where the customer can select the game(s) they are interested in before proceeding.(see www.redclawgames.com/buy.php for example)
2: Display an information page for just the game that was clicked on which then leads into the order process. (see https://www.regnow.com/softsell/nph-softsell.cgi?item=1505-7 for example)
3: Go straight to an order form without any further ado. (click the "buy" button here http://www.popcap.com/launchpage.php?theGame=astropop for example)
Of course the answer to the question of which one works best would be "Test it!", which I intend to do. But I was wondering if anyone had any data to share from their own tests with regard to which one they found most successfull in closing the sale.
The way I see it, the big plus of offering the table of games with tick boxes is that the customer can order multiple games at once. But the downside is that they may have only been interested in buying one game, but then got distracted by the others on the list. Say a second game on the order page takes their interest, so they download the demo and don't like it. Would they then still remember to (or want to) come back to order the original one?
There's a great deal of room for experimentation within these designs, so I was wondering has anyone got any data or opinions to share on the various methods outlined.
And as a sidenote, I once tried a proper shopping cart system where you added games to the cart and saw your order total increase, etc. Initially it worked great, but after a while I found that people would just come to the page... stuff every single item in the cart in a matter of seconds... then just leave! Maybe they thought it was a game? :)
1: Display a table of games with tick boxes where the customer can select the game(s) they are interested in before proceeding.(see www.redclawgames.com/buy.php for example)
2: Display an information page for just the game that was clicked on which then leads into the order process. (see https://www.regnow.com/softsell/nph-softsell.cgi?item=1505-7 for example)
3: Go straight to an order form without any further ado. (click the "buy" button here http://www.popcap.com/launchpage.php?theGame=astropop for example)
Of course the answer to the question of which one works best would be "Test it!", which I intend to do. But I was wondering if anyone had any data to share from their own tests with regard to which one they found most successfull in closing the sale.
The way I see it, the big plus of offering the table of games with tick boxes is that the customer can order multiple games at once. But the downside is that they may have only been interested in buying one game, but then got distracted by the others on the list. Say a second game on the order page takes their interest, so they download the demo and don't like it. Would they then still remember to (or want to) come back to order the original one?
There's a great deal of room for experimentation within these designs, so I was wondering has anyone got any data or opinions to share on the various methods outlined.
And as a sidenote, I once tried a proper shopping cart system where you added games to the cart and saw your order total increase, etc. Initially it worked great, but after a while I found that people would just come to the page... stuff every single item in the cart in a matter of seconds... then just leave! Maybe they thought it was a game? :)