Adrian Cummings
02-22-2008, 04:29 AM
Fun and games for AIRVOD
The advent of the AIRVOD portable player reveals a convergence between IFE and the mobile phone market. Mobile entertainment developer Mobile Amusements has partnered with Ikkyou to provide original game content to AIRVOD’s portable players. Since the AIRVOD system runs a similar operating system to mobile phones, this enabled Mobile Amusements to develop games which could be ported and run on the AIRVOD system. The deal looks a win-win for all parties since Mobile Amusements is gaining access to a new market and hoping to attract airline passengers as customers to its mobile phone content. Mobile Amusements founder and owner Adrian Cummings says, ‘It was a great opportunity to get onboard Airvod’s new IFE and we look forward to an extended partnership with them in future in regards to the supply of new IP and original games content delivery to their IFES platform via our dirtect new business relations partner Ikkyou.’
‘AIRVOD is delighted to be working with Ikkyou and Mobile Amusements and the new games will offer our airline customers even more choice while increasing their passengers overall experience,’ says AIRVOD CEO Terence Bonar.
Cummings adds, ‘‘The AIRVOD deal was a new way in which to generate another revenue stream from the almost identical mobile software given the AIRVOD system runs Java/J2me. Our own mobile content for mobile devices is sold globally by various distribution chains and partners around the world and the tie in with AIRVOD can only serve to complement this in reality for us and those involved to date.’
Aqua Slots and Kakuro World Cup are two of the single player games developed by Mobile Amusements for AIRVOD.
Aqua Slots gives players a chance to win a virtual cash fortune of thousands on a 5 Reel aquatic themed slot machine and bonus mini game Treasure Chest. The game features ‘holds, nudges and multi-combo payouts’ with colourful cartoon graphics throughout.
Kakuro World Cup gives players the chance to try and complete the numeric Kakuro puzzles. These span beginner, intermediate and advanced levels with players competing against the clock. The game also presents SuDoku players with ‘a unique challenge with an all new mathematical twist.’
Kakuro has a soccer themed version that features numeric math based puzzles with various difficulty levels.
The games on the AIRVOD system carry the Mobile Amusements logo and branding (known as adwrapped) keeping the costs down for the airline. Gaining exposure in the inflight market provides Mobile Amusements with promotional opportunities.
Cummings explains, ‘For my own business and other developers involved in the supply of software to this platform the advantages initially are that each item of content supplied to the end airline is complete with our own advertising logo inside the games themselves. This has kept costs down for the end buyer as it's a form of marketing that can possibly attract players of the software to our own mobile phone content of the same game names. Had they wished to remove our logo's and insert branding instead, the end
use of the software would cost quite a fair bit more to the airline provider in turn of course.’
Cummings says the mobile phone games market ‘has its up and downs like many creative businesses and is never plain sailing as such.’
‘The end consumer that may have played one of our titles on the AIRVOD system inflight, is now also able to visit our site (and the sites of many others that distribute content for our US partner Greystripe) and get the games free to their devices albeit in ad-wrapped form.’
Cummings concludes, ‘I firmly believe this is the way forward for mobile content now and plan to support it 100percent in 2008 and beyond.’
www.mobileamusements.com
www.airvod.com
Source: www.gethinsinflight.com
The advent of the AIRVOD portable player reveals a convergence between IFE and the mobile phone market. Mobile entertainment developer Mobile Amusements has partnered with Ikkyou to provide original game content to AIRVOD’s portable players. Since the AIRVOD system runs a similar operating system to mobile phones, this enabled Mobile Amusements to develop games which could be ported and run on the AIRVOD system. The deal looks a win-win for all parties since Mobile Amusements is gaining access to a new market and hoping to attract airline passengers as customers to its mobile phone content. Mobile Amusements founder and owner Adrian Cummings says, ‘It was a great opportunity to get onboard Airvod’s new IFE and we look forward to an extended partnership with them in future in regards to the supply of new IP and original games content delivery to their IFES platform via our dirtect new business relations partner Ikkyou.’
‘AIRVOD is delighted to be working with Ikkyou and Mobile Amusements and the new games will offer our airline customers even more choice while increasing their passengers overall experience,’ says AIRVOD CEO Terence Bonar.
Cummings adds, ‘‘The AIRVOD deal was a new way in which to generate another revenue stream from the almost identical mobile software given the AIRVOD system runs Java/J2me. Our own mobile content for mobile devices is sold globally by various distribution chains and partners around the world and the tie in with AIRVOD can only serve to complement this in reality for us and those involved to date.’
Aqua Slots and Kakuro World Cup are two of the single player games developed by Mobile Amusements for AIRVOD.
Aqua Slots gives players a chance to win a virtual cash fortune of thousands on a 5 Reel aquatic themed slot machine and bonus mini game Treasure Chest. The game features ‘holds, nudges and multi-combo payouts’ with colourful cartoon graphics throughout.
Kakuro World Cup gives players the chance to try and complete the numeric Kakuro puzzles. These span beginner, intermediate and advanced levels with players competing against the clock. The game also presents SuDoku players with ‘a unique challenge with an all new mathematical twist.’
Kakuro has a soccer themed version that features numeric math based puzzles with various difficulty levels.
The games on the AIRVOD system carry the Mobile Amusements logo and branding (known as adwrapped) keeping the costs down for the airline. Gaining exposure in the inflight market provides Mobile Amusements with promotional opportunities.
Cummings explains, ‘For my own business and other developers involved in the supply of software to this platform the advantages initially are that each item of content supplied to the end airline is complete with our own advertising logo inside the games themselves. This has kept costs down for the end buyer as it's a form of marketing that can possibly attract players of the software to our own mobile phone content of the same game names. Had they wished to remove our logo's and insert branding instead, the end
use of the software would cost quite a fair bit more to the airline provider in turn of course.’
Cummings says the mobile phone games market ‘has its up and downs like many creative businesses and is never plain sailing as such.’
‘The end consumer that may have played one of our titles on the AIRVOD system inflight, is now also able to visit our site (and the sites of many others that distribute content for our US partner Greystripe) and get the games free to their devices albeit in ad-wrapped form.’
Cummings concludes, ‘I firmly believe this is the way forward for mobile content now and plan to support it 100percent in 2008 and beyond.’
www.mobileamusements.com
www.airvod.com
Source: www.gethinsinflight.com