Price Points for Indie Games?

[Promaginy]

Anybody know of what are the price points for downloadable games?

For example - a $19.95 game may actually be sold for $21.95 because customers see the price as being almost the same. As soon as it goes above $22 then they reconsider because in their mind it is too expensive.

How do you arrive at what price you set?

What has happened to you when you change the price? Do sales go up/down/stay the same?

[Mirage]

How do you arrive at what price you set?

My game initially cost $14.95. At some point I decided to rise it to $19.95.
So I posted a message in site news that starting from next month price will be $19.95.
Why $19.95? This is most popular price for games.:-)

What has happened to you when you change the price? Do sales go up/down/stay the same?

I did not saw a significant sales change.
And I had no problems with indignant customers.:-)

[svero]

I've tried prices from 9.95 to 24.95 for the same game and never seen much of a difference. Despite that I harbor a slight irrational believe that under 20$ is a kind of psychological barrier. I will say that at 9.95 sales were slightly better, but not nearly by enough to compensate for the difference from selling it at 20$

[Wayward]

For reference, pricing has been discussed here before:
Product Pricing Primer discusses an article by the same name (http://msdn.microsoft.com/Longhorn/default.aspx?pull=/library/en-us/dnsoftware/html/software08052004.asp) by not a legend (http://notalegend.com/) Eric Sink (http://www.ericsink.com/index.html).
19.95 vs 24.95 (2004-12-5)


Here's a list of older discussions from the Dexterity Archives (http://www.indiegamer.com/archives/index.html):
Which sells better? 20.00 vs. 19.95 (http://www.indiegamer.com/archives/t-3774.html) (2004-07-25)
Why $19.95 (http://www.indiegamer.com/archives/t-3200.html)? (2004-05-22)
Has anyone tried charging $34.99? (http://www.indiegamer.com/archives/t-3772.html) (2004-07-25)
Game Pricing (http://www.indiegamer.com/archives/t-2897.html) (2004-04-21) discusses an article named The Mysteries of Computer Game Pricing (http://www.avault.com/articles/getarticle.asp?name=pricingmystery&page=1).
How do you decide your price point (http://www.indiegamer.com/archives/t-59.html)? (2002-04-10)
Need feedback: pricing model & customer community only? (http://www.indiegamer.com/archives/t-2260.html) (2004-01-19)
Shareware pricing - thoughts? (http://www.indiegamer.com/archives/t-574.html) (2003-03-03)
Reasons not to buy a game for $1.99 (http://www.indiegamer.com/archives/t-3517.html) (2004-06-28)
Pricing Differences (http://www.indiegamer.com/archives/t-2083.html) (2003-12-21) Does anyone have hard evidence of an increase, decrease, or other change related to the change in the price of their product?
How do you decide on your games pricing (http://www.indiegamer.com/archives/t-77.html)? (2002-10-12)
To price or not to price (http://www.indiegamer.com/archives/t-2250.html) (2004-01-16) What do people think about having the price in the game?
Advertising Prices (http://www.indiegamer.com/archives/t-511.html) (2003-02-18) Should put the price right next to the game description on the main page?
Let customer decide price? (http://www.indiegamer.com/archives/t-1086.html) (2003-08-11) What do you think of allowing the customer to decide the price, along with a suggested retail price?
Price points in international currencies? (http://www.indiegamer.com/archives/t-3385.html) (2004-06-13)
Pricing changes for different markets? (http://www.indiegamer.com/archives/t-1360.html) (2003-09-15) I heard that when localizing software for different language markets, it is a good idea to change the price for that market.

[Promaginy]

For reference, pricing has been discussed here before:

Thanks for all of those links and to others for your answers.

All the best,