Follow or creat martek?

[vano512]

As I've analyzed there is two types of gamedev business: Following the trends(by creating clones or remakes of best selling stuff) and creating and manipulating the market(by creating new type of products, new ideas ...).

Which is best choice(how does it depend on financial situation...)? If you have an exp of creating market trends let's discuss it here.

Are there some kind of standard methods for market analyzing for figuring out what will be popular tomorrow or how can you influence on trends?

[voxel]

Are there some kind of standard methods for market analyzing for figuring out what will be popular tomorrow or how can you influence on trends?

If there was - the big media companies would be all over it. We're in a hit-based business where it's hard to predict the hits... this is why big studios prefer to make expensive sequels rather than expensive original IP (with a higher probability of tanking).