bvanevery
08-09-2007, 07:07 PM
Gamasutra has run an article, PR And The Game Media: How PR Shapes What You Think About Games (http://www.gamasutra.com/view/feature/1542/pr_and_the_game_media_how_pr_.php). An interesting bit at the end of the article:
"I think there is a very interesting potential shift about how people are going to cover and get information about games,” said Smith in an interview with Kotaku. “Right now you have four bridges between developer and reader: Developer to PR, to journalist to reader. This could get rid of those middle two bridges.” Soon enough, as the Internet breaks the readerships of older, larger publications into smaller and smaller online communities, we might see publishers completely bypass independent editors and writers.
So bone up on your gift of gab about your title?
"I think there is a very interesting potential shift about how people are going to cover and get information about games,” said Smith in an interview with Kotaku. “Right now you have four bridges between developer and reader: Developer to PR, to journalist to reader. This could get rid of those middle two bridges.” Soon enough, as the Internet breaks the readerships of older, larger publications into smaller and smaller online communities, we might see publishers completely bypass independent editors and writers.
So bone up on your gift of gab about your title?