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View Full Version : ( Retail ) Vanity Publishing ?


Sybixsus
11-09-2004, 09:55 AM
When I was writing books, I was very familiar with the concept of vanity publishing, but I'd never come across it in the games industry until recently. But with my last game ( Anime Bowling Babes ) I've had a couple of big, well known retail publishers interested in publishing it. I obviously don't want to name names here, but we're talking publishers with a history of signing games for millions, first class marketing and games on shop shelves everywhere. But in both cases the deal on offer was no better ( in one case, worse ) than you'd get from a small non-exclusive deal in a small European market. Now obviously getting your game on shop shelves and having a retail track record is desirable in the sense that it gives you publicity and is bound to have to a knock-on effect with future games from both publishers and the public, so I had to think about the deals for.. oooh, about ten seconds.

I don't expect to hear back from either, I don't think for a minute they were just dealing hard, it was very apparent once the initial niceties were out of the way that they were very relaxed, really didn't care if they got the game or not, so long as they got it cheap. I haven't second guessed my decision to turn both down flat once, because they really didn't give any impression of dedication, and one of them had a huge lawsuit against them not so long ago for underpaying the developer for a seven figure sum, so it's not like you'd put your faith in getting money down the line anyway.

Anyway, I was curious if anyone else had noticed this, and whether there was a trend forming among big publishers to try and get games on the cheap ( and I really do mean VERY cheap ) because presumably a number of developers will be so blinded by the thought of a retail deal that they won't see how bad the deal is. I can imagine this being quite a lucrative area for publishers really, because there are enough indie developers out there that they can afford to get turned down by 99/100 if they get the 1/100 with such a weak deal for the developer that the publisher can't lose.

Jim Buck
11-09-2004, 10:04 AM
All contracts/offers are negotiable. Did you at least come back at them with a counter-offer that more suited your comfort level?

Sybixsus
11-09-2004, 10:41 AM
Of course I did, but I don't expect to hear back from them. My expectations were low as soon as we passed the inital contacts because the tone of the correspondence was already leading me to believe they were only interested if they could get the game for next to nothing. Time may prove me wrong, but I doubt it.

Jack Norton
11-09-2004, 11:20 AM
I had your same (or even worse) experience with all retail publishers so far :) so isn't your "impression" but I think it's actually true.
They think that us shareware devs are all starving beggars in search of some coins maybe... :D

cliffski
11-09-2004, 11:54 AM
I've had similar. At least some tell you what you are going to get. I hate the liars who claim tyou will earn X and just dont pay you at all.
I wouldn't sign a retail deal unless I was 100% certain it was the right deal, the right money and the right publisher.

Andy
11-09-2004, 11:58 AM
Common guys!

I love them - you ask them a few serious questions and they dissapear forewer - "it's a kind of magic" for me every time I see it.. :D

The main my success on current stage that I've studied the questions I should to ask so that doesn't require amount of time. That was requiring much more efforts with the first ones... - I'm still about publishers!!! ;)