Global Fintech Apps Are Soaring！Four tips for improving conversion rate
2021 was a year of rapid growth in the fintech market. According to KPMG's Pulse of Fintech 2021, global fintech investments in 2021 reached a total of $210 billion across a record 5,684 deals.
SocialPeta Ad intelligence platform will help apps for user growth and user retention.
(An extract from Pulse of Fintech 2021 by KPMG)
Because of the fast-changing market and the implementation of Covid-19 restrictions and lockdowns, fintech apps entered the mass market and have been accepted by more and more users. Online Public data show that fintech apps have a high retention rate, with a 7-day retention rate of 18% and a 30-day retention rate of 12%. Fintech app users are very loyal. They tend to keep using the same apps they trust.
However, their loyalty makes them hard to be attracted by other apps. To convince people to use your apps,...
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